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人を動かす文章、読ませるコピーはどう作るか?  多くのコピーライターや業界関係者たちが影響を受けた  あのベストセラー『名作コピー読本』の著者がレクチャーする、文章力養成講座・永久保存版!  2011年コピーの殿堂入りを果たし、 現在も数多くのコピー講座の講師や広告賞の審査員として活躍する著者が、 人を引きつける文章の魅力を解明する。 前半は名作といわれる広告コピーや近年の広告賞受賞作などを取り上げ、 制作の裏話から表現テクニックまでをわかりやすく解説。 後半は『源氏物語』や、夏目漱石、ヘミングウェイなど文豪たちの小説やエッセイを読み説き、 文章の解釈の仕方やその魅力の謎に迫る。 また実践編として、文章力を磨くトレーニング法やグループで学べる鈴木式ドリル、 チャートを使った文章採点法(Yカード)を収録。 コピーライターを目指す人や広告業界で活躍したい人、 ビジネスに活かす文章力を身につけたい人必携の文章指南書である。.
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